Microsoft Dynamics 365, also known as Microsoft Dynamics CRM, has been a famous option across the CRM market in the past years. In fact, it holds more than 40,000 customers globally. Dynamics 365 for Marketing is a platform used for marketing automation in the Dynamics 365 suite, and such organizations like UNICEF and DHI are using it to their advantage.
Would you like to find out more about this platform? This post will present to you all the information you need to know about Dynamics 365 marketing automation.
What is Dynamics 365 for Marketing?
Released by Microsoft in Spring 2018, Dynamics 365 for Marketing is a complete marketing automation solution with features such as:
- Data visualization
- Nurturing
- Scoring
- Lead tracking
- Event and webinar management
- Multi-channel campaigns
It has remarkable tools for creating and modifying interactive workflows, which adapt to a potential customer’s actions. That then makes a bespoke experience.
What is Marketing Automation?
Irrespective of the industry you work in, the possibility that you have heard of marketing automation is quite high. Nonetheless, the vast number of times the phrase is utilized can cause its definition to become jumbled.
Marketing automation refers to the software that allows different marketing actions to be automated. That involves many repetitive tasks like social media, emails, and other website actions. You are pretty much aware of how much time could be saved by automating such monotonous tasks from your hectic schedule.
For instance, what initially took months, now takes minutes, hours, and days with marketing automation tools.
How does marketing automation work?
Keep in mind that marketing automation enables organizations to target customers and leads with automated messages across text, social, web, and email.
The way companies sell and the market have transformed because to social media and the internet. Buyers have any information they like at their fingertips at any given time. They expect more personalized and timely engagement from companies.
A survey from Fleishman-Hillard shows that eighty nine percent of customers start their buying process with a simple search engine.
To compete in today’s market, marketing automation is extremely necessary. Eighty percent of marketers utilize marketing automation software, allowing companies to produce more leads, measure marketing success, and close more deals.
How Can Insurers Use Marketing Automation Keep Current Policyholders?
To reach and exceed the retention goals, insurers should do everything in their power to anticipate every policyholder’s unique needs and present them with the knowledge they need to find the ideal fit for themselves as well as their families.
- Understand and support the changing life events of the policyholder
An insurance agent should function as the steadying hand during both the worst and best moments of their insurer’s life. Hence, knowing how the policyholder’s lives are changing encourages them to present bespoke digital experiences, which help them meet such challenges and secure their future.
- Send monthly educational newsletter
Rather than communicating with the policyholder when it is time to renew, it will help if insurers engage them throughout the year with educational content and relevant messaging in the form of the monthly newsletter.
These communication approaches improve the current relationship and keep you top of mind with your clientele all year long.
- Automate customized renewal campaigns
With marketing automation, insurers can automate customized renewal campaigns, which speak to every policyholder on a one-on-one level. They can do this by segmenting the customers into certain buckets, which match their present policy type. They can move those contacts into their renewal campaigns from any welcome programs.
From there, insurers can further segment based on health status, age, income, and other life events.
What tool of marketing does Microsoft 365 use?
Take note that Dynamics 365 for Marketing involves a set of solutions and apps picked to coordinate with sales and support marketing departments.
Some of those solutions and apps are accessible as add-ons or bundles along with other Dynamics 365 products, while some are only accessible as part of the marketing package. This involves:
- Dynamics 365 Connector for LinkedIn Lead Gen Forms
- Dynamics 365 Customer Service
- Event Management
- Core Marketing
Dynamics 365 for Marketing Features
With marketing automation in Dynamics 365, you will engage prospects and customers at the right time. You can change every touch point into a marketing opportunity through contact data to customize messages and get actionable insights into your marketing activity.
Here are some of the features you’ll get from using Dynamics 365 for Marketing:
- Customize communications
- Create nurture campaigns
- Multi-channel campaigns
- Landing pages and forms
- Lead scoring
- Email marketing
- Event management
- Power BI
How much does Microsoft Dynamics marketing cost?
The pricing for Microsoft Dynamics for Marketing is quite simple. Here are the available options you can consider:
- For organizations without other Dynamics 365 applications: $1,920 per tenant or month
- For organizations with eligible Dynamics 365 applications: $960 per tenant or month
What is the marketing module in Dynamics 365?
The Dynamics 365 for Marketing offers marketing pages, lead scoring, behavior tracking, customer journeys, email marketing, and so much more.
Those features create the core of the marketing application and are highly unique to Dynamics 365 Marketing.
What should you present during the first-time setup of Dynamics 365 Marketing?
You should sign in to the tenant along with the user account that has all the following:
- A Dynamics 365 license with the system administrator security role allocated on your target Dynamics 365 environment
- Permission to register the app in Azure
- A security role, which enables you to change the target Dynamics 365 environment
Employing both the Dynamics 365 Sales (CRM) and Marketing tools yields multiple benefits:
You will receive different benefits when you start using both Dynamics 365 Sales and Marketing tools. These includes:
- The same data is accessible to sales and marketing. That creates an inclusive understanding of your customers, accelerates customer communication, and improves the overall customer experience.
- Communication and cooperation improve when sales and marketing personnel share the same tools.
- A shared data model allows access to all sales and marketing information on contacts at once.
- Similar user interfaces boost work efficacy and facilitate more diverse use.
Align Marketing and Sales with Dynamics 365 CRM Integration
Technology is a beneficial and practical tool for aligning marketing and sales, especially with top CRM solutions such as Microsoft Dynamics 365.
Marketing and sales alignment augments when CRM sits at the center of your business and reflects all your strategies. You can incorporate other core technology such as marketing automation with CRM to enhance results and keep everything in a single place.
Design attractive and effective messages for email marketing campaigns
Email is an essential marketing channel for many modern companies. It is also a core feature of Dynamics 365 Marketing, offering tools for making graphically rich marketing emails along with dynamic and bespoke content.
Conclusion
There’s no doubt that a marketing automation solution like Microsoft Dynamics 365 for Marketing also increases the customer lifetime value through up-sells and cross-sells. It allows you to bring your marketing activity to the next level and perfect your marketing processes.
