10 Benefits of Using Dynamics 365 in Business Applications

Dynamics 365 is a collection of applications introduced in the software market by Microsoft. Introduced in November of 2016, Dynamics 365 contains both enterprise resource capabilities and customer relationship management. Microsoft Dynamics 365 can be defined as a set of applications, the functions of which are often connected. The applications within the software are provided in the format of Software-as-a-Service, often termed as SAAS in the business industry. Dynamics 365 usage benefits small, medium & large enterprises as it comes with 2 forms namely, D365 Business Edition and Enterprise Edition.

The Business Edition is used by organizations for performing financial functions. On the other hand, the applications of Enterprise edition aid companies with managing customer data and improving customer experiences.

The basic utility of these apps is to redefine the processes of data management with regards to customers and employees. As a result, there is massive improvement in the method of performing business functions and subsequently in the overall productivity.

In the current competitive world, organizations require software adept with the capacity to handle the increasing load and multiple responsibilities. This is the reason why Dynamics 365 is increasingly becoming popular among organizations of various sizes.

Benefits of Dynamics 365 in the Business Applications

Companies have received several advantages after the deployment and use of Dynamics 365. These benefits can be discussed as follows:

• Flawless connective capacity – Companies function based on collective effort. This means that the functions of an organization are divided into multiple departments like Dynamics 365 Sales, Marketing, Finance, and others. For the company to be successful, these departments must function in a coordinated manner.

Microsoft Dynamics 365 is the perfect combination of the capabilities of ERP & CRM solutions. As a result, the constituent applications can flawlessly connect the various departments of the organization. The latent idea behind this flawless connectivity is that the data acquired from various sources should be available to all departments.

This is essential because various departments utilize and analyze data for performing various functions. If departments can have access to data in real-time, the method of decision making will also improve substantially.

• Formulating Insights – The gradual increase in the size of an organization leads to the demand for increasing potential. The company needs to incorporate these potentials within its usual flow of work. Due to this rise in expectations from the organization, there arises a need for advanced analytics applications. Along with there occurs demand for the using Cloud-based business analytics. The analytics applications and Business intelligence applications work side by side. The former gives the company an idea about the future needs and demands.

On the other hand, business applications help to analyse the past and present working patterns of the organization. A combined procedure of these applications helps the organization create important insights into the acquired data. In this context, Dynamics 365 benefits are available in in two-fold ways. Firstly, the software contains built-in analytics applications. Secondly, the software is capable of using the Power BI to provide the company with BI benefits.

• Decreasing the cycle of Sales – The term ‘sales cycle’ in the business arena, implies the time taken by the Sales team for converting a potential lead into a customer. In recent years, since Dynamics 365 benefits have been introduced, the professionals in the Marketing field have reported a significant decrease in the sales cycle. The field of Sales and Marketing solely depends on handling the customer data and establishing strong customer relationships. Microsoft Dynamics contains the CRM capacities within it. This is why the software has proven to be beneficial in the marketing arena. The software helps in providing analysed solutions to customers. Again, the mobile versions of the software help professionals to access the software from any mobile device.

• Improved Customer Service – The customers are the basis of an organization. The process of handling customer queries and grievances is as important as creating a strong customer base. The more a company concentrates on handling customer grievances properly, the more it enhances its brand value.

The user-driven interface of the Dynamics 365 benefits the process of dealing with customer grievance cases individually. Again, when the data is stored collectively within one database, the management can identify the changes in the business demands and trends. This is done after analyzing the usage patterns of the customers.

Subsequently, companies can design such methods of handling customers which are social and personalized leading to forming genuine human connections. On the other hand, the business intelligence solutions of the software help the company to analyse the patterns of website usage by the customers. Furthermore, a company can become aware of the interaction patterns and behavioral trends of customers. As a result, organizations can prepare themselves better for the potential fluctuations in the business patterns.

• Simple deployment patterns – Several software solutions that are aimed at improving the productivity of companies are generally very complex. This negatively impacts the use of the solutions by the employees. Employees tend to hesitantly use complex software solutions. But, when software is easy to deploy and similar to previous software, employees tend to use it without fear.

Dynamics 365 benefits include no need for additional technical knowledge on the part of employees. The process of deployment is simple and the employees can become familiar with the applications in a short time. Along with this, an organization can deploy the software in three easy formats. Firstly, the software can be deployed on-premise. This can assimilate the software into the previous system. Secondly, the deployment can be done on the cloud platform of Microsoft.

This is a simpler process in comparison to deployments to other cloud platforms. Finally, the software can be deployed in a hybrid set up. This means that a part of the complete organizational database is shifted to the cloud and the other part stays on-premise.

• The adaptability of the applications – In the competitive business environment, companies require easily adaptable software that aids in performing business functions. Among other benefits of Microsoft Dynamics 365, adaptability is one major advantage. The applications contained in the software solution can adapt well to the working patterns of an organization. These too can adapt to changing workload of the individual departments within the company. Usually, applications are designed to work individually.

But benefits of Dynamics 365 include better performance of applications when they are used in assimilation. The applications are based on browsers and so can be logged into, from various devices and locations. The accessibility of the software becomes simpler as it is also available in mobile form. Along with this, the software consists of certain administration tools which give the management the ultimate control over the applications.

• Decrease in the chances of risk – The management of a company can design and create new applications with the use of Dynamics 365. The process is similar to designing a PowerPoint application. The software also has business intelligence contained within it. This enables the user organizations to create insights from the acquired data. The company can then formulate well-informed decisions based on these insights. In addition to this, the artificial intelligence services by Azure decrease the chances of risk in creating actionable insights.

• Creating descriptive visuals and performing analytics – The user organization can use the data visualization and analytical tools of Power BI while using Dynamics 365. The acquired data can be analysed by using various tools designed for analytics. Later; the analysed data can be stored in the form of visually descriptive reports, dashboards and visuals. These then can be shared easily within the company as well as with people beyond the organizational system. The management can also improve the business interactions of the company by using visual insights in real-life scenarios.

• Availability – The wide range of applications, with the benefit of Dynamics 365, work on the Azure platform. This provides the user company with all the benefits related to using the cloud platforms of Microsoft. This range of services is provided based on the highest availability. The meaning of this is that the users can access the software from various locations. Along with the services of the software can also be used from specific locations. Another benefit of using software from Microsoft is that the company respects the confidentiality of the organizational data. This means that Microsoft does not use the data of an organization for its advertising purposes.

• Transforming the business pattern – Microsoft Dynamics 365 can transform how companies perform their business functions. The software has a whole compilation of applications, tools and services helping organizations to connect the functions of various departments.

• Flexible cost patterns – The cost of operating and deploying the Dynamics 365 benefits in the existing system of an organization is very cost-effective. The cost can be higher while deploying the software but the maintenance expenditure decreases over time. Furthermore, the user company does not even need to maintain an individual data center for its own acquired data. This again leads to cost reduction. The decrease in expenditure on maintenance helps the company to invest the financial resources in other fields.